Expert Series: How Whales Think; How Whales Buy

Expert Series: How Whales Think; How Whales Buy

Wednesday, September 15, 2010 from 12:00 PM to 1:00 PM (ET)


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This Whale Hunters call is open to the public. Please feel free to invite other business leaders that you believe would benefit from this call.

You must register in order to receive the call-in phone number and participant code!

FEATURED GUEST:  Greg Chapman, President of Sitewire, has been in the retail merchandising and marketing business for over 30 years. He spent 11 of those years with Best Products, learning the ins and outs of both retail merchandising and operations. At The Sharper Image, he headed up a merchandising division and was known as an intelligent and creative merchant. Greg helped launch the SkyMall catalog business as their first Vice President of Merchandising, and led subsequent web expansion and in-flight shopping strategy efforts. He served the VP of Hardlines Merchandising at Value Vision (now ShopNBC), and prior to joining Sitewire, spent almost 10 years at Sears, where he guided credit card in-statement marketing business to consistent profitability.

 

Purpose:  Understand a day in the life of a whale executive and how you can help them meet their needs as they buy products and services.

Talking Points:

1.       What is life like for an executive decision-maker in a whale company? 

2.       What do you need to understand in order to connect with that buyer?

3.       Why does that executive sometimes want to do business with a small company?

4.       How can you position your internal champion to be successful in carrying forward a proposal that you and he/she have crafted?

5. What are the key selling behaviors that help you win the whale’s business?

 

The Whale Hunters is a strategic sales coaching company that helps small businesses grow fast by making bigger sales to bigger customers.

e. info@thewhalehunters.com

p. 888.355.0270

www.thewhalehunters.com

 

When

Wednesday, September 15, 2010 from 12:00 PM to 1:00 PM (ET)

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The Whale Hunters

The Whale Hunters is a strategic sales coaching company that helps businesses grow fast by making bigger sales to bigger customers.

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